Selected Impact Metrics

• Increase of 100% in website traffic and social follower base by 10+% on key channels in only four months.

• Website lead acquisition increase of 73% overall YTD.

• Conversion rates of more than 5000% on select channels.

• Launched groundbreaking strategic partnerships that led to one of the company’s most successful marketing initiatives, as measured by all key KPI’s including impressions, site visits, press coverage, lead acquisition, and revenue.

Selected Impact Metrics

• Acted as institutional change catalyst by serving as an architect and implementor of GTU’s 5-Year Strategic Vision, establishing the organizational vision and priorities, generating over $1M in new revenues

• Envisioned and spearheaded the GTU’s wildly successful 60th Anniversary Celebration and Fund, driving both engagement and fundraising and contiributing to a 100% increase in giving YOY.

• Built a new business unit, GTU’s digital learning platform GTUx, from the ground up. Pilot exceeded performance targets while earning industry recognition for innovation.

• Fostered a results-oriented culture and professionalizing key institutional functions, including marketing, recruitment, admissions, and advancement to deliver double-digit growth against KPIs and substantially increase productivity in meeting OKRs.

• Cultivating an engaged Board of Trustees, distinguished by the most significant giving in eight years.

Selected Impact Metrics

• Drove growth for multimillion-dollar portfolio of on-campus and online programs, delivering double- and triple-digit YOY revenue gains for targeted programs.

• Launched the university's first executive master's program at 150% of goal enrollment.

• Directed award-winning rebranding effort and GTM launch plan for non-degree programs.