Experience

“…without question, she is one of the best hires I've made in my career. She is a collaborative, creative problem solver, politically adept, smart, funny—and a wonderful colleague.”

Andy A.

Chief Strategy Officer & VP for Institutional Advancement | Strategic Advisor & Consultant
Graduate Theological Union

Hired as Vice President for Marketing & Enrollment, within 24 months my portfolio doubled in scope, leading to the role of Chief Strategy Officer & Vice President for Institutional Advancement. Serving in this role through early 2024, I have shifted into a consultative position concurrent with my enrollment in a doctoral program. As CSO & VP, I served as a member of the President’s cabinet and led marketing communications, recruitment, admissions, advancement, and the digital learning initiative GTUx.


Impact Highlights

  • Acting as institutional change catalyst by serving as an architect and implementor of GTU’s 5-Year Strategic Plan, establishing the organizational vision and priorities.

  • Founder and Chair of cross-functional Market Demand and Trends Working Group, providing data-driven and market research-informed strategic guidance on institutional direction.

  • Fostering a results-oriented culture and professionalizing key institutional functions, including marketing, recruitment, admissions, and advancement to deliver double-digit growth against KPIs and substantially increase productivity in meeting OKRs.

  • Designing demand- and data-driven framework for content and program development to launch, market test, and grow new opportunities for revenue diversification nationally and internationally.

  • Building a new business unit, GTU’s digital learning platform GTUx, from the ground up. Pilot exceeded performance targets while earning industry recognition for innovation.

  • Fundraising leader, delivering gifts in the 5, 6, and 7-figure range, including a $2.5M endowment gift—one of the largest in GTU’s history.

Senior Director of Marketing
Indiewalls | Design With Art

Recruited to serve as the inaugural head of marketing, I reported directly to the CEO and partnered closely with the President and Creative Director to guide marketing strategy and day -to-day marketing operations. As the company made a strategic pivot to adopt an agency model, I directed a seamless transition of all initiatives and operations to help ensure continued growth and success of marketing efforts.

Impact Highlights

  • Led brand definition, management and awareness initiatives, including creation of brand standardization program. Contributed to increased website traffic more than 100% YOY in 4-month period, and social follower base by 10+% on key channels.

  • Enhanced digital marketing program for lead acquisition and nurturing (website, SEO, email marketing, social media, etc.).

  • Increased email marketing engagement among key audiences and led landmark expansion of marketing automation, leading to double-digit click-through rates for key audiences.

  • Led implementation of comprehensive website improvements, leading to increase in lead acquisition of 73% overall YTD, and more than 5000% on select channels.

  • Launched groundbreaking strategic partnerships that led to the company’s most successful marketing initiative to date, as measured by all key KPI’s including impressions, site visits, press coverage, lead acquisition, and revenue.

Senior Director of Marketing and
Recruitment | The New School

Brought on board as the inaugural Director of Marketing for The New School's non-degree programs (including youth, teen, summer, and executive programs both on campus and online), I quickly became an industry-recognized, award-winning leader of strategic marketing and business development, leading to my promotion to in 2017 and the expansion of our team from two to seven.

Impact Highlights

  • Drove growth for multimillion-dollar portfolio of on-campus and online programs, delivering double- and triple-digit YOY revenue gains for targeted programs, and launching the university's first executive master's program at 150% of goal enrollment.

  • Established integrated marketing and recruitment infrastructure dedicated to attracting and retaining a diverse student body across the lifecycle of engagement.

  • Lead development of end-to-end, results-oriented 360-consumer experience across digital properties and face-to-face engagement.

  • Directed award-winning rebranding effort and launch plan for Open Campus at The New School.

  • Led effort to reimagine digital footprint, including launch of award-winning website and reimagined e-commerce experience.

Assistant Director of Marketing
92nd Street Y

Hired to lead marketing for 92Y’s School of the Arts and adult programs, within 9 months my portfolio grew to include 92Y’s internationally recognized annual fundraising initiative, #GivingTuesday.

Impact Highlights

  • Led marketing strategy, creative execution and campaign management, directly contributing to 100- 500% YOY revenue growth by channel, 100% in EOY donor gifts, and 15% by total business unit income.

  • Innovated, crafted and executed marketing strategies for 92nd Street Y's nationally renowned School of the Arts and continuing education offerings for children and adults, as well as its key donor-facing annual initiative, #GivingTuesday.

  • Led multi-channel marketing effort to penetrate new markets, increase student retention, broaden brand recognition and reach, and drive revenue.

Strategic Advisor & Consultant
Kosmos Institute

Serving on the Executive Leadership Team, I collaborate with the founder of Kosmos Institute—an online school offering graduate-level courses in mythology, esotericism, and archetypes—to shape and guide the organization's strategic roadmap across marketing, enrollment, and fund development.


Impact Highlights

  • Spearheaded the development of Kosmos Institute's first strategic funding plan and partnership proposal, establishing a strong foundation for its inaugural strategic campaign and long-term sustainability.

  • Designed and implemented strategies to position Kosmos Institute for rapid revenue growth, aligning financial goals with the organization’s mission and market opportunities.

  • Advised on optimizing the enrollment funnel, streamlining processes, and delivering the organization's first integrated marketing plan, effectively leveraging key channels to drive visibility, engagement, and enrollment outcomes.

Early Career

  • Scholastic Books

    Assistant Marketing Manager

  • UCEAP

    Program Liaison
    Hyderabad, India

  • Posen Foundation

    Marketing and Communications Manager

  • Berkeley Art Museum

    Bookstore Assistant